The Value of Listening to our customers
The Unipol Group, in line with market standards, has developed an advanced customer feedback model called “Voice of Customer" (VoC).
VoC is a programme based on continuous listening and monitoring of customer satisfaction, which involves the distribution of satisfaction questionnaires to customers who have interacted with the company, analysing the results, and phone re-contacting of some customers who - in responding to the questionnaires - provided particularly interesting information to be explored further in order to understand the reasons why and collect all the most useful elements to fully evaluate their experience with Unipol.
VoC Framework
*The questionnaires sent are optional, comply with privacy regulations, and do not entail any obligation for the customer.
The data and information collected enable a better understanding of customer needs and expectations in order to identify improvements and quickly respond to their needs, constantly optimising services and making them increasingly personalised and innovative to keep pace with a constantly evolving market.
Key VoC benefits
VoC in numbers: 2024 update
For more information about the results achieved by VoC, see the dedicated page on unipol.it.