CUBO

Devised to share experience through the language of culture, CUBO is the archive and corporate museum of the Unipol Group.
The identity, cultural assets and history of Unipol are recounted through art displays and education geared towards younger generations with the person always centre stage. Aimed at both young and adult, we encourage innovation and research through educational initiatives and experiences on issues of importance to the Group. 
At CUBO, we gather, store and make the most of the Group’s artistic and historical assets so we can increase our knowledge of the past to foster greater awareness of the present and instil confidence for the future. 
We support cooperation with entities of excellence at local, national and international level to share our corporate values as we know that culture is the main key to development, inclusion and social dialogue.

CUBO was established in Bologna in 2013 in the raised internal square at the Porta Europa offices; it has a space for exhibitions, events and meetings, a garden for open-air events, a multimedia library for digital consultation of the historical archive on touch tables and an area dedicated to safety for training module simulations of road-safety education.
CUBO opened its second branch in Torre Unipol in Bologna in 2021; it includes an exhibition space, areas for events and concerts, a multimedia section with simulation of the teaching module on health and wellbeing, and interactive skyline webcams.  
CUBO opened its third branch in the Unipol Tower in Milan in 2025 with a display of artistic works owned by Unipol and a Mira multimedia installation that aims to discover and recount stories of cultural places and their relationship with the national territory.

Educational and instructional courses

• Adolescents and Secondary Schools: we organise workshops, intensive camps, teaching modules and simulations on specific issues, both in presence and in streaming, with significant impact at national level. These activities provide insights and innovative content, stimulating student curiosity and willingness to learn.
• Adults, University Students and Professionals: we propose courses and seminars on current events, research and socially relevant topics, encouraging continuous education and professional growth.
• CUBO Educational Courses: two educational programmes for both younger and older people: one focused on prevention and road safety, the other on wellbeing and proper nutrition, promoting healthy, responsible lifestyles.

Shows and cultural events

• Annual programme: all year long, we organise meetings with experts, talks, shows and concerts, creating opportunities for cultural enrichment and entertainment.
• CUBO LIVE (places, ideas, voices, events) is a show that travels the country with live concerts in summer to bring culture closer to an increasingly widespread public.
• I Don’t Dance Alone: to mark International Day for the Elimination of Violence against Women, every November we put on a travelling show of meetings and instructional workshops with installation of the symbolic red benches to raise awareness of this crucial issue in the community.
• Podcasts: we delve deeply into various issues through our line of podcasts that range from the history of insurance to current affairs and innovation; they include interviews with curators and artists putting on experimental exhibitions, and insights into our artistic assets. The categories include art, current affairs, history and education.

Temporary exhibitions

• Contemporary art projects and promoting our artistic assets: we mount temporary and site-specific exhibitions in the exhibition areas of CUBO and the Unipol Group offices, exploring how different forms of contemporary art influence each other.
• das (experimental artistic dialogue): we create and produce special artistic projects dedicated to contemporary language, involving different generations of media artists and promoting innovation in the artistic panorama while paying close attention to younger generations.

Historical Archive

• Cataloguing and Digitalisation: we catalogue the Unipol Group company documentation using specific software programmes like Pergamo to establish the Group’s history. We are digitising all the historical material so the public can use it in the museum through touch tables and multi-media itineraries.
• Special Projects: we create specific shows, videos, podcasts and educational activities for schools, focusing on the history of insurance and the role of archives as custodians of historical memory.

Art assets

• Management of Works of Art: we catalogue and digitise the works of art encompassing the Group’s artistic assets using specific software programmes like Paguro to ensure the state of conservation of the art is carefully monitored.
• Promotion and Acquisition: we promote our artistic assets by loaning them out, staging temporary exhibitions and making publications. The Unipol Group artistic assets come from various collections and through mergers with other insurance companies, and include significant works covering over a century of Italian art. 

Measurement of the cultural impact

• Tracking, Reporting and Measurement: we carry out qualitative and quantitative analyses of the public and cultural offerings of CUBO, evaluating visitor satisfaction and the reputation of our initiatives. This enables us to generate value and continuously improve our cultural proposals.