Our brand

Immagine

 

With the new Unipol resulting from the merger of Unipol Gruppo and UnipolSai Assicurazioni, on 1 January 2025 our new brand also becomes official. The logo keeps and strengthens the distinctive traits of the Group’s brand architecture, in order to continue standing out in the marWith the new Unipol resulting from the merger of Unipol Gruppo and UnipolSai Assicurazioni, on 1 January 2025 our new brand also becomes official. The logo keeps and strengthens the distinctive traits of the Group’s brand architecture, in order to continue standing out in the market.

The Unipol logo, in which the strokes of the U meet in an embrace, expresses the protection and closeness we offer millions of customers and all of our stakeholders every day, as well as the strong synergy between all organisations that are a part of Unipol.  
The colour palette conveys authority, soundness, innovation and professionalism, as well as the immense pride of being an Italian group that serves people, businesses and the community.  
Always being one step ahead for us is a daily commitment to build reliability and trust.