From 12th September on Unipol digital channels and from Sunday 14th on the main advertising networks, Unipol launches the new multimedia advertising campaign for Unica Unipol.
The campaign’s endorser is Carlo Ancelotti, one of the most successful football managers of all time, both within Italy and internationally, a symbol of authority, innovation, experience and management skills.
These characteristics enable him to select the best lineup for every challenge on the pitch and therefore make Ancelotti the ideal ambassador for Unica Unipol: the innovative offer that allows customers to put together their own insurance protection, and that of their family, by activating and managing all their insurance needs within a single policy.
The multi-subject campaign, built on the creative concept of “the best lineup for your protection”, involves an initial launch phase with 30-, 20- and 15-second commercials, showcasing Unica Unipol as an innovative insurance model for everyday protection, on the main television and radio networks. This will be followed by 15-second vertical advertisements focusing on the most important areas of the offer: Car, Home, Accident, Travel and Dog&Cat.
The advertisement, also appearing in print, out-of-home and on digital channels (search engines, social media, display advertising, DEM, video strategy), will remain on air from September to December.
The campaign, devised and developed in conjunction between the External Communication and Corporate Image and Marketing areas of Unipol and the creative agency BAM, was produced by BRW Filmland and directed by Sebastien Grousset, using innovative filming and post-production techniques. Shooting by FM Photographers.
To accompany the commercials of this campaign, Unipol has once again chosen the music of Imagine Dragons, in this case the song “Walking the Wire”.
With Unica Unipol and the dedicated advertising campaign, Unipol Assicurazioni once again strengthens its position as brand leader, capable of meeting the needs of customers with an increasingly innovative insurance offer characterised by a seamless and intuitive omnichannel experience that truly integrates online and agency touchpoints.