How are you? UniSalute campaign focuses on personal health.
Getting closer to people, by putting their health needs first. This was the aim of UniSalute’s first television campaign, launched in May 2023 to announce the brand’s opening to the retail market for supplementary healthcare, following its consolidated leadership in the corporate sector.
UniSalute directly addresses the public with one simple but essential question: “How are you?”. A question that helps foster our relationship with others, with ourselves and with the most precious thing we have: our health.
Luisa Ranieri starred in the commercial directed by Paolo Genovese, aired on the main national broadcast networks, and in other communication activities including digital, radio, print and OOH advertising in the cities of Bologna, Rome and Milan.