Corporate ADV
Unipolmove
The convenience of Unipol Group’s ETC service
After the 2022 launch commercial, the strategic and creative focus was placed on communicating the innovation and convenience of UnipolMove, the electronic toll collection service by Unipol Group.
The face of previous Unipol campaigns, Alessandro Gassmann, embodies the Group values of trust and authority, strengthening the brand identity by highlighting the reliability and soundness of Unipol services.
In order to stand out in an increasingly competitive market, the commercial – on air on the main broadcast networks – focuses on how effective and simple the service is, promoting UnipolMove as practical solution for anyone who wants to travel conveniently without a hitch.