“A misura del tuo domani” was the title of the first major advertising campaign of Unipol Gruppo Finanziario, a protagonist on the most important national media. With an innovative creative idea based on the sophisticated “tilt shift” photographic technique of the Australian director Keith Loutit, and with an original visual language already used in the previous campaign, Unipol Gruppo Finanziario spoke again with a voice close to the people, to whom it wished to give concrete responses to face everyday challenges, unexpected events and worries.
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