Unipol and BolognaFiere signed an important partnership under which the insurance group acquired the naming rights, as title sponsor, for the new multipurpose pavilion.
Based on a ten-year sponsorship agreement running from the end of 2026 to December 2036, the innovative facility will be named Unipol Hall, as agreed between Unipol and BolognaFiere.
The new multipurpose space—designed by MCA - Mario Cucinella Architects and located at the intersection of Viale della Fiera and Viale Aldo Moro—is part of a broader strategy by BolognaFiere to functionally integrate the exhibition area for cultural and sports entertainment activities.
Spanning 12,000 square meters, 25 meters high, and with a maximum capacity of 12,000 spectators, the venue is a high-end project that meets significant sustainability and energy efficiency criteria. It is set to become a new benchmark for major international trade fair, sporting, and entertainment events.
The Unipol Hall title sponsorship will allow Unipol to consolidate its active presence in Bologna and its brand positioning through a naming strategy that encompasses its existing long-standing sponsorships for the most important indoor arenas throughout Italy: “Unipol Arena” in Casalecchio di Reno (Bologna), “Unipol Dome” in Milan, and “Unipol Forum” in Assago (Milan). The activation of image and hospitality rights will include the use of the “Unipol Hall” brand throughout the venue, both inside and outside the facility, as well as across all its digital and social media channels.
