Luna Rossa
Past event
The great sea challenge that conquers everyone on earth.
As Official Sponsor of Team Luna Rossa Prada Pirelli, Unipol supported the Italian boat during the 37th America's Cup challenge held in Barcelona in 2024.
To communicate the partnership, Unipol created an advertising campaign highlighting the key drivers shared by the two Italian icons: innovation and technology, sustainability and strong team spirit.
The commercial was aired during the phases of the America's Cup featuring the Italian boat, from 22 August to 5 October 2024, on the regattas’ two official broadcast networks and – digitally – on the main sports and all-news OTT platforms.