Serie A Basketball League
Past event
Communicating big emotions.
Building on the common values of dynamism, competition and respect for opponents, Unipol and Lega Basket Serie A launched a partnership that sees Unipol as Title Sponsor of one of the most widely followed sports championships in Italy.
On air during the big matches broadcast on the official channels and the main sports OTT platforms, the commercial uses the metaphor of a beating heart to express rhythm, passion, adrenaline and support.